eco-cleaning

Supermarket giant becomes eco-active

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Responding to a growing demand from environmentally-conscious consumers, supermarket giant Tesco has launched an own-label range of ‘affordable’ eco-cleaning products called Eco Active.

The supermarket chain says it has seen sales of environmentally-friendly cleaning products rise by almost 45%, with more and more Brits becoming eco-conscious around their homes. The cost of these products, however, remains an obstacle; a report by Mintel earlier this year stated that the premium price point of eco-cleaning products had been ‘a major setback in attracting new customers’, following which Tesco introduced to the market its own seven-product range to help customers save ‘at least 50%’ compared with branded equivalents.

“Customers tells us that they want to buy eco-cleaning products but they must be effective, affordable, easily available and independently certified”

Sanjeev Kaushal, product developer for Tesco, says the demand in the UK for green products is ‘at an all-time high’ with more consumers than ever before showing concern for the planet through their purchases. “Customers tells us that they want to buy eco-cleaning products but they must be effective, affordable, easily available and independently certified to not harm the environment. They also want complete transparency on how they are produced, the ingredients they contain and the impact they have on the environment. We believe our new range of products answers that criteria,” says Kaushal.

Available in more than 500 Tesco stores around the country, and priced between £1 and £4, the product list comprises toilet cleaner, washing up liquid, fabric conditioner, laundry detergent and multi-surface cleaner, all made using plant-based, non-toxic, bio-degradable ingredients. Each item of Eco Active has been independently tested and certified by the EU Ecolabel.

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