Tesco to ramp up sports nutrition range

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Tesco is set to ramp up its on-label sports nutrition, reports The Grocer.

The retailer launched its 17-product strong Nutri1st brand last year, with pricing ranged from £1.25 to £30.

In October Tesco unveiled it’s a new Nutri Centre store within a store concept featuring a dedicated sports nutrition area to showcase the range.

Commenting, sport nutrition buyer Katheryn Griffiths told The Grocer: “Sales to date have been strong and we are optimistic that with all the big sporting events during summer that demand will grow even further.” Griffith added that 10 new lines would be added to the range during the summer.

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