Battle Oats has added a new cookie range made using pea protein to complement its free-from high-protein oat bars.
Initially launching in two varieties – Chocolate Chip and Double Chocolate – the Protein Cookies are gluten-free, vegan, and non-GM. Each cookie contains 10g of protein and 8g of fibre.
“We have built our brand with the aim of providing healthy, high protein snacks, designed for active people on-the-go, but which are also satisfying and taste good. All of our products are wholesome and are oven baked by a small British bakery to strict gluten-free guidelines,” explains Kevin Smith, brand co-founder. “Generally, people love cookies and when they see that ours are non-GMO and high in protein and fibre, then their ‘treat’ actually becomes part of a healthy lifestyle.”
Co-founder Shaun Gibbins adds: “It’s estimated that there are now half a million vegans in the UK and over a million vegetarians, so there is a growing demand for a wider range of suitable products as people choose plant-based proteins which are not only healthier, but are also more sustainable than milk-based protein. Uniquely, our cookies use pea protein which is more environmentally friendly to produce and also gives a softer texture to the cookie which our research has shown consumers prefer to the whey protein-based products currently on the market.”