Leading speciality tea company English Tea Shop has announced that its entire range of 500 teas and tisanes (herbal teas) is now 100% organic.
Having always prioritized organic, English Tea Shop believes it is now well placed to capitalize on strengthening consumer demand for organic (organic tea sales in the UK grew 11.8% last year to be worth £28 million)
English Tea Shop’s own UK sales reached £8 million last year, and it is targeting 25% growth for 2017. The company sells 350m teabags each year worldwide – including at leading department stores such as Harrods and Selfridges, and hotels such as The Grange and Strand Palace. The company’s tea is also white-labelled in major foodservice chains such as Pret a Manger.
CEO of English Tea Shop, Suranga Herath, says: “Consumer demand for organic is booming and it’s not hard to see why. Organic produce is better for the environment, produces better quality products, and because of the premium price it commands, is also better for the farmers. The organic star is rising at the perfect time for English Tea Shop, which has always had organic at its core.”
English Tea Shop says it has focussed on organic from the outset for three reasons: the environment, business and the consumers. All three, it says, benefit from the company’s core philosophy of putting employees and suppliers’ livelihoods first using the principles of value sharing. This aims to ensure that all aspects of English Tea Shop’s supply chain are treated fairly and sustainably.
The London-based company produces a range of over 130 varieties of teas and tisanes at its own factory in Sri Lanka.