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Consumers have lashed out on social media in reaction to the plastic wrapping which surrounds a third-party brand of ‘organic’ coconuts sold by Sainsbury’s.

In the retailer’s packaging KPIs, it pledges to ‘reduce and optimize’ its own-brand packaging by 50% compared with 2005, however the same rule does not appear to apply to third-party brands stocked by the supermarket giant, and its customers have noticed.

Calling the coconut packaging ‘100% unnecessary’, consumers have expressed their disapproval on Twitter, questioning how Genuine Coconut, the brand behind the product, can ‘get away with calling this organic’.

Totally unnecessary – particularly as coconuts come in their own rather sturdy packaging

“How is replacing a coconut’s perfectly good shell with unsustainable plastic wrapping, a single-use plastic straw and cardboard ‘striving to avoid all unnecessary packaging’?” one Twitter user asked.

Other comments included: “How long has this ridiculousness been going on?!” and “Totally unnecessary – particularly as coconuts come in their own rather sturdy packaging! A perfect example of #pointlessplastics”.

The outburst of criticism was countered with a reply from a Genuine Coconut spokesperson to The Independent: “We can assure customers we use a range of recyclable materials to keep our organic coconut water fresh. This includes the high-tech film on the product, which mimics its original green peel and is made of entirely recyclable materials.”

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About the Author

Rosie Greenaway

Editor
With a background in writing editorial and creative content for the events, design, travel, food and wellbeing industries, Rosie now turns her focus towards the natural and organic sector as acting editor of Natural Products News.

Articles by Rosie Greenaway
Rosie Greenaway
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