Free and Easy has launched a range of Soil Association-certified organic soups, free from the 14 most common allergens, including wheat, gluten, dairy, nuts and soya.
Suitable for vegans, the new offer comprises seven varieties: Broccoli & Kale; Butternut Squash & Ginger; Carrot & Coconut; Lentil & Red Pepper; Pea & Mint; Sweet Potato & Chit Seed; and Tomato.
“Allergens are commonplace in a variety of staple foods, including many canned soups, so our objective in creating this new range was to produce products which could truly claim the ‘free-from’ label without compromising on taste,” says Healthy Food Brands’ MD, Cliff Moss.
The soups feature the new look and feel the brand launched with the recent introduction of its range of cake mixes. The new packaging was designed by London-based creative consultancy Pemberton & Whitefoord.