BetterYou is launching its annual sleep campaign in May, offering retailers what the brand says is its biggest range of point of sale (POS) materials yet.
The company will be investing over £60,000 in advertising during the campaign period, to reach over three million readers, across a range of key consumer and trade publications. The brand will also be enhancing its online presence during the campaign, with social sampling activity, paid-for social, PPC and display advertising to extend the reach across digital platforms.
In addition, BetterYou says it will be creating lots of social media activity throughout May and June to get the national talking about the role magnesium can play in achieving a restful night’s sleep.
To take advantage of this opportunity and create a stand out store window display, retailers can download the BetterYou Sleep Campaign brochure, choose POS items and email their sales representative or [email protected] to place an order.
The cut-off date for POS orders is Saturday 31 March 2018, and the POS materials will be dispatched mid-April.