Published on November 11th, 20110
Jason redesign gets press pack approval
Over 60 top journalists saw the brand new packaging for the Jason range unveiled at a special launch at Whole Foods Market last week.
All the products in the Jason collection will feature new and improved packaging designs, as well as enhanced formulations across their of the most popular lines.
Alexander Barani, from Jason’s exclusive UK distributor Kinetic, told Natural Products: “The launch was fittingly glamorous with a fabulous turnout from the media and a great reception for the fabulous new look for the Jason collection.”
To create the new packaging, Jason worked with the watercolour artist Joanna Andreasson, who was commissioned to do all of the ingredient illustrations. The improved packaging copy aims to educate consumers on the ingredient-specific benefits of each product as well as emphasise their safety and research history. The new packaging also boasts a simpler, easier-to-read JĀSÖN logo and a new tagline: ‘Natural Pioneer since 1959’.