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Kallo backs new organic soya drinks with £750k ad campaign

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Kallo, is kicking off a major new advertising campaign to support the launch of its new Kallo Organic range.

The seven hundred and fifty thousand pound campaign broke on 3 October with above the line advertising, digital communications and public relations activity.

A key focus of the campaign will be new Kallo’s Organic Soya Drinks range.

Created in response to growing demand from consumers who avoid dairy, the range has potentially huge audience says the company — latest research shows that around 45% of the UK population now have a food allergy or intolerance and one in ten consumers will avoid certain foods ‘just to be on the safe side’.

Stylishly packaged, dairy and lactose-free, the new drinks are available in five different organic varieties — sweetened chilled and ambient, unsweetened chilled, unsweetened 1% fat ambient and chocolate.

At the same time as the above the line activity, Kallo has unveiled a new brand identity and redesign across its full product range including its Kallo Rice Cakes, Kallo organic stocks and gravies and savoury biscuits.

Earlier this year the company introduced the Kallo Food Academy – an online “destination for people who want to give more thought to the food they eat”. The KFA contains expert opinions, products and recipes.

Elaine Underwood, marketing director at Kallo says:

“There has never been a more exciting time for Kallo with the launch of the new soya range , new advertising, a new brand identity and redesign across our full range.  The new designs will make Kallo stand out from the crowd on supermarket shelves, as well as giving customers stylish products they will be proud to display in their kitchens.”

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