Wessanen UK brand Kallo has launched its first ever national out of home (OOH) advertising campaign in the UK.
For four weeks from 25 September, a series of colourful, eye-catching adverts will be displayed on hundreds of lit-up and scrolling 48 sheets around the country showcasing Kallo’s range of organic, low-fat and gluten-free products as the intelligent food choice.
The campaign aims to increase brand awareness across three key adverts supporting each of the brand’s product portfolios. Headlined with ‘Make your SandSwitch’, ‘Make your SnackSwap’ and ‘Join the StockExchange,’ each of the adverts looks to depict a visual representation of the vibrant side of healthy food choices.
The activity will be supported and amplified online through The Kallo Collective – a group of highly-influential social media stars including food photographer and stylist Bea Lubas, Instagram influencer and growth mentor Domnique (also well-known by her Instagram name, allthatisshe) and fitness, food and lifestyle blogger, Tara London. This group will help to spread the word through Instagram and other social platforms with beautiful photography and striking recipe ideas using Kallo products.
“This campaign provides a significant opportunity to increase Kallo’s brand awareness, by showcasing our range of gluten-free, low-calorie rice cakes and snacking products as well as unveil the nation’s first organic stock pots,” explains Hayley Murgett, Kallo brand controller at Wessanen UK.
“Supporting this with a highly-targeted digital approach will perfectly complement our outdoor advertising campaign. We know that many of our fans actively use social media for lifestyle and food inspiration, so this is a perfect opportunity for Kallo to engage directly and share our message even wider.”