Cleaning brand Method Europe says that 85% of its range – 12 products in total – is now Cradle to Cradled Certified GOLD.
Cradle to Cradle Certified GOLD is the second highest step on Cradle to Cradle’s path for guiding and certifying product innovation.
“Beautiful design and environmental responsibility are equally important when creating a product, and we shouldn’t have to trade functionality for sustainability” says Tom Domen, method long term innovation manager. “We are constantly evaluating and improving our products, which has resulted in Cradle to Cradle GOLD certification of the majority of our cleaning portfolio. We will continue to use these standards as part of our development process in offering a radically better product experience.”
The products were assessed by the product design and optimization firm McDonough Braungart Design Chemistry (MBDC), one of 12 companies around the world authorised by the Cradle to Cradle Products Innovation Institute to conduct product analysis.