During February and March Mr Organic took part in the Whole Planet Foundation campaign to raise funds for the global charity.
Mr Organic’s Healthy Choice sauces – Basilico, Bolognese and Chilli Arrabbiata – were part of a ‘scanback’ scheme in Whole Foods Market through which the brand donated 12p from each sale to the Whole Planet Foundation charity.
Mr Organic raised an impressive £129,801 through the campaign, which in total managed to gather a massive £2,276,604, £33,526 above its initial goal.
The Whole Planet Foundation is an initiative, which helps to back microloans and education for communities and local entrepreneurs across the globe, who provide goods for Whole Foods Market. Through this, the campaign aims to help alleviate global poverty and support disadvantaged people to create a better life for themselves and their families.