This year’s Who’s Who in Natural Beauty has been announced today with the publication of the autumn edition of Natural Beauty News, published by Diversified Communications UK.
Jayn Sterland, managing director of Weleda UK, has once again landed the top spot in the annual round up of the natural beauty industry’s most influential personalities.
Voted for by the natural and organic beauty industry, the hotlist – also known as the ‘Who’s Who’ in natural beauty Top 25 – provides an essential snapshot of the leading personalities driving the newest trends and best products on the market.
Voted number one for the second year running, Jayn Sterland has regularly appeared in the ‘Who’s Who’ top 25 since its launch in 2007. Jayn joined Weleda nine years ago and brought the original products she found in the Weleda archives, such as the iconic Skin Food, to the mass market. Appointed managing director of Weleda UK last year, she has transformed Weleda into a truly customer-focused business and regularly speaks about the value of authentically natural and organic cosmetics.
Sarah Brown, founder of Pai Skincare, was in second place with Alexander and Kim Barani, founders of Kinetic Enterprises, in third. Previous winners Sonia White, managing director of Lovelula, and Luke and Kirstie Sherriff, co-founders of Pinks Boutique also feature in the Top 10.
The 2017 Who’s Who in natural beauty top 25 personalities (as voted for by the industry) are:
- Jayn Sterland – Weleda
- Sarah Brown – Pai Skincare
- Kim & Alexander Barani – Kinetic Enterprises
- Lucy Pottinger – Holland & Barrett
- Lorraine Dallmeier – Botanical Beauty
- Lauren Bartley – The Soil Association
- Kirstie & Luke Sherriff – Pinks Boutique
- Sonia White – Love Lula
- Jo-Anne Chidley – Beauty Kitchen
- Helen Yeardsley – Pegasus PR
- Fiona Klonarides – Beauty Shortlist
- Janey Lee Grace – broadcaster & journalist
- Dr Mark Smith – NATRUE
- Amanda Barlow – Made for Life Organics
- Imelda Burke – Content Beauty
- Jale Demirchi – Jalue
- Rebecca Goodyear – Rebecca Goodyear Health & Beauty
- Laura Rudoe – Evolve Beauty
- Margo Marrone – The Organic Pharmacy
- Mark Steele – Waitrose
- Graeme Hume – Pravera
- Josephine Fairley – The Beauty Bible
- Louise Dartford – Lou Dartford Green Beauty
- Ben Wigley – Big Green Smile
- Tabitha James Kraan – Tabitha James Kraan Organic Haircare