British men’s natural cosmetics brand Bulldog has joined forces with packaging innovators RPC M&H Plastics to create new carbon-capturing packaging made from sugarcane.
The ‘green polyethylene’ is created by farming sugarcane on sustainable land in Brazil. Whilst being cultivated, the sugarcane captures CO2 from the air as it grows.
The packaging developers say that sugarcane is so efficient at capturing CO2 that for every 100 tonnes of sugarcane plastic used in Bulldog tubes, 309 tonnes of CO2 is removed from the air.
Once grown the sugarcane is transformed into ethanol, a type of alcohol, which is in turn used by Bulldog’s partner Braskem to create ‘green plastic’. This is then used, instead of fossil fuel sourced material, to create Bulldog’s flexible tubes packaging – still maintaining the performance characteristics of conventional polyethylene.
Simon Duffy, founder of Bulldog Skincare For Men, comments: “Bulldog is proud to be the first men’s skincare brand in the world to use plastic from sugarcane in our packaging. We have always tried to make the most ethical and sustainable decisions we can, from never testing on animals, to never using microbeads to making all our products suitable for vegetarians and vegans. Plastic from sugarcane is the latest step in this approach and we are delighted to have worked with M&H Plastics to turn Green PE into something we can use in the tubes and caps of our packaging.”