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Discover Delicious is a new online marketplace created specifically to promote local Welsh ‘artisan, adventurous and alternative’ food and drink, most of which is natural and produced organically on a small-scale.

The only marketplace of its kind in Wales, the site, which launched in March, aims to connect independent producers with a UK-wide customer base and features hundreds of products from close to 50 producers, each creating some of Wales’ best kept foodie secrets.

To feature on the site, producers must be Welsh food businesses or making products that are grown, reared or made in Wales. The platform offers the opportunity to sell directly to customers, so orders and payments will be received in real time.

Each producer has their own profile and shop that they retain control of, allowing them to boost their brand’s profile and decide what they sell, when they sell and at what price. Discover Delicious takes a very small commission from sales on the platform, meaning producers receive a fair price for their products and benefit from market beating margins.

Producers who sign up also benefit from a marketing programme – including TV advertising – reaching hundreds of thousands of target consumers looking for high quality, local products with provenance.

Our Discover Delicious team collectively brings over 20 years of experience in marketing Welsh produce. Our mission is to bring Welsh flavours to consumers’ tables nationwide and put Welsh food on the map. We’re here to support producers from all corners of the country in that mission, amplifying their profile and products as part of a connected network that promotes the rich gastronomy of Wales

The project has received funding through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

“We’re proud of the fantastic food and drink in Wales and excited to be promoting such incredible products to a wider market,” says Laura Pickup, founder of the site. “Our Discover Delicious team collectively brings over 20 years of experience in marketing Welsh produce. Our mission is to bring Welsh flavours to consumers’ tables nationwide and put Welsh food on the map. We’re here to support producers from all corners of the country in that mission, amplifying their profile and products as part of a connected network that promotes the rich gastronomy of Wales.”

Producers on the site include Daioni Organic, Halen Môn Sea Salt, Cradoc’s Savoury Biscuits, The Pembrokeshire Beach Food Company and the Wickedly Welsh Chocolate Company.

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About the Author

Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
Jane Wolfe
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