News in brief

MyFirstSavse

In February My First Savsé HPP baby food featured on Channel 4’s Food Unwrapped, during which a nutrition test flagged up the benefits of HPP production with regards to nutrition.

Divine Chocolate has undergone a packaging refresh which sees the new Owned by Cocoa Farmers seal on every pack, the product name more legible and the percentage of cocoa more prominent.

Organic Shop has launched a new fun and fruity hair care range exclusively developed for retail giant, Tesco.

Northern Irish Mackle Pet Foods has launched its healthy pet food products, including its new Naturo Grain Free Trays 400g Variety six-packs, into over 1,200 Tesco stores.

Functional drinks brand Wow has launched its activated charcoal drink, Dark Detox, into over 250 Waitrose stores, which will stock all three SKUs of the drink: Lemon, Lemon & Mint and Raspberry.

Seaweed product creator Seamore has launched a crowdfunding campaign on Symbid.

The SIAL food innovation exhibition will take place in Paris from 21 to 25 October 2018 at Paris Nord Villepinte.

Created by Wieden+Kennedy London, Tyrrells’ new Absurdly Good advert is set to showcase the brand’s best ever recipes across its core flavours. The ad will be aired on TV and video-on-demand until May.

Kent & Fraser Twinpacks have gained a listing with leading Nordic coffee shop chain Espresso House, which is currently rolling them out across their sites in Scandinavia and Germany.