Salisbury retailer Goodfayre has gone a step further in its ethical mission this month, becoming an entirely vegan food shop.
“Goodfayre is joining the vegan revolution in a big way in January,” says owner Dana Burton (pictured). “In addition to making the entire store vegan, we are running a competition across our social media channels to win a hamper containing our top 20 vegan goods.
“Every time a customer purchases one of our top 20 vegan items, they will be given a raffle ticket to enter the prize draw, so the more you buy, the better chance you have of winning the hamper. The winner will be drawn in February.”
“Since opening, there has been a huge increase in customer demand for vegan products, with new vegan shoppers visiting the shop daily,” says Burton. “We were already 95% vegan, but becoming entirely vegan means that the shop can really stay true to its mission – to be an ethical retail business that helps, not harms, our planet and all who live on it, making it easy for our customers to fully embrace a cruelty free lifestyle.
We were already 95% vegan, but becoming entirely vegan means that the shop can really stay true to its mission – to be an ethical retail business that helps, not harms, our planet and all who live on it, making it easy for our customers to fully embrace a cruelty free lifestyle
“We have had to drop some good selling lines, such as our beeswax reusable sandwich wraps, but I was able to find vegan replacements for most products and have been encouraged by lots of vegan businesses starting up. This means we can continue to grow and offer innovative products to our shoppers. Whether you’re doing Veganuary or not, we have a wide range of products which have been carefully sourced, using local independent suppliers where possible.”
Starting life as a pop-up before opening in September 2016, the store is run as a social enterprise and is an active part of the community. The store has a zero waste policy and the vast majority of the stock is produced by small starts-up.
The shop stocks a wide variety of every day ethical alternatives for the home, including food, drink, household and wellbeing. Plans over the next 18 months include the addition of a vegan café.