Sales of organic food and drink in Sweden soared again in 2015, says organic market specialist Ekoweb.
Ekoweb reports that organic food sales grew by €645 million (up 39%) in 2015 to a total of €2.2 billion. The growth achieved is almost double that forecast by both Ekoweb and KRAV.
Organic penetration of the total food market increased 2.1% percentage points in 2015, meaning that organic’s share of the Swedish food market is now 7.7% – just short of Denmark’s 8.3% share (the highest per capita share in Europe).
Retail sales were particularly strong at the leading supermarkets, which account for the bulk of organic sales in Sweden – ICA (+50%), Axfood (+43%) and Coop (+19%). In the public sector sales rose by 20%, while the restaurant and hotel trade saw a 10% increase.