The Soil Association’s (SA) first standalone Organic Beauty & Wellbeing week will feature a pop-up shop in the East End of London for consumers, press and beauty buyers to visit.
Dedicated to Organic Beauty and Wellbeing, the pop-up will consist of certified organic beauty brands, mixed with wellbeing products like superfoods and supplements. Throughout the week the SA and shop sponsors will host panel discussions, workshops and demos to educate and inspire visitors on the latest in organic.
The SA will also be running an Organic Beauty and Wellbeing week campaign to encourage consumers to continue to #lookforthelogo. It will also encourage people to sign a petition asking for the UK Government to regulate the term ‘organic’ to SA/ COSMOS standards which is part of a charity-led Campaign for Clarity campaign that will launch at the end of April (more details in our May issue).
Organic Beauty & Wellbeing Week runs from 15-21 May.