Tyrrell’s has launched a new range of sweet potato crisps in a bid to create a new space in the category.
The My Sweet Potato range aims to tap into the growing consumer demand for sweet potatoes. Lightly seasoned and with no artificial ingredients, the range comes in three varieties: Lightly Sea Salted; Coconut & Lime; and Sweet Chilli.
“We are really excited about this new launch,” said Jocelyn McNulty, Tyrrells marketing director. “We see that consumers love for sweet potato based products continues to strengthen and therefore a dedicated sweet potato range was an obvious next step for us. Flavour and naturalness are so important to the brand and we see this range sitting in its own space, between crisps and vegetable crisps.
“Offering consumers a flavoursome treat, we created the My Sweet Potato range with the typical Tyrrells quirkiness and honed in on the nations new love affair with the orange tuber, making it perfect for couples’ sofa time, or even just something different at lunchtime to snaffle all to yourself.”
The crisps are hand cooked in small batches and come in 125g sharing bags or 35g on-the-go packs.