Tapping into the free-from trend, organic dairy brand Rachel’s has unveiled a new Organic Lactose-Free Bio-Live Yoghurt range.
The products – which the company says are the first British-made lactose-free yogurts available to UK shoppers – are initially available in Natural and Strawberry varieties and will launch in October.
Rachel’s says that the new range is a response to the increasing demand from consumers to provide free-from products that don’t compromise on taste or quality, catering to those who choose free-from products as a lifestyle choice as well as those who are lactose intolerant.
“In light of the increasing number of consumers seeking free-from products, here at Rachel’s we were keen to broaden the appeal of this type of yogurt to a wider audience,” explains Daniel Wheeler, marketing manager at Lactalis Nestle Chilled Dairy, which has owned the brand since 2010. “We wanted to reach those who may have been reluctant to try them before due to their underwhelming taste and flavour, by bringing to market the first organic and British and big pot yogurt range.
“The lactose-free category is currently under-developed, with limited options available for those that are lactose intolerant or simply looking for ways to avoid foods which contain lactose. With many of these consumers being advocates of natural, organic and unprocessed foods, Rachel’s is a natural fit, bringing a touch of luxury to this growing sector.”