Rhythm Drinks launches with dairy-free kefir one-shot range

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A new brand is aiming to shake up the one-shot fermented milk drinks category this summer, with the launch of a new dairy-free, cold-pressed range of functional ‘bacteria’ drinks.

Made from young green coconuts, wild kefir cultures and tropical fruits, Rhythm Drinks offer a new dairy-free alternative in the sector, boasting an all-natural, three-strong proposition that represents a completely new opportunity for retailers.

Rhythm’s one-shot drinks are 100% raw (uncooked), produced through a unique cold-pressing technique to extend the shelf-life of the products and allow the bacteria they contain to remain ‘live’ – without the need to add any sugar. This also means the drinks retain all the wholesome nutritional values of the ingredients, as well as a high tropical fruit content and appealing coconut taste.

Available in Coconut, Mango & Passionfruit, Coconut & Golden Lime and Pure Coconut varieties, Rhythm is also soya-free, cholesterol-free and contains 20% more ‘healthy’ bacteria than fermented dairy drinks.

The range is available from: Marigold Health Foods with an RRP £1.69 per 126g bottle or £4.49 per 3 x 126g multi-pack.

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