Whole Earth has introduced a new crunchy peanut butter aimed at consumers who are mindful of cholesterol levels.
The new Whole Earth Hi-Oleic Peanut Butter uses only hi-oleic peanuts, found in only a handful of countries – including Argentina and Australia – which contain about 30% more monosaturated fats than standard peanuts.
Following a formal approval process, HEART UK has named the product an approved food.
“We have created this spread for customers who are looking to pay extra attention to their cholesterol, but without a compromise on taste,” said Adele Ward, Whole Earth brand controller at Wessanen UK. “Every jar of Whole Earth Hi-Oleic peanut butter is guaranteed to be packed with at least 70% ‘good’ fat. We’re confident this promise will appeal to many shoppers, and we’re proud to receive approval from HEART UK.
“Throughout the development of this new product, our focus has been on sourcing the highest quality hi-oleic peanuts. This process has allowed us to create a delicious peanut butter spread that is a natural extension to our current offering. This nutty spread is made with all natural ingredients and, like all of our spreads, it contains absolutely no sugar.”