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Solgar goes for gold

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Solgar Vitamins has relaunched its Gold Specifics range with a new price point and fresh POS materials including an informative leaflet for consumers.

The range includes seven different products, including prostate support, glucose factors, joint modulators and antioxidant free radical modulators.

“The formulas are very comprehensive, but offer fantastic value for money,” says Lesley Constable, Solgar’s sales and marketing manager.

“We reviewed what was available on the market and have adjusted our prices to make our Gold Specifics range even more competitive than ever.”

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