ASA

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ASA tells Kellogg’s to drop ‘full of goodness’ claim

The Advertising Standards Authority has told Kellogg’s to stop using the phrases ‘full of goodness’ and ‘nutritious’ in advertising for its Special K Porridge and Nutri K breakfast products. Kellogg’s ran a TV ad for Special K cereal promoting it as a “five grain super porridge full of goodness”. The company’s website also says the […]

July 20, 2016 Continue Reading
bloodymarvellous

ASA pulls up Juice Garden’s beetroot blood claims

The Advertising Standards Authority (ASA) has ruled that the botanical juice bar Juice Garden breached the CAP code following a complaint challenging the statements it made on its website about two juice products. The Bloody Marvellous juice was claimed to be a ‘blood purifier’ and the beetroot in it said to ‘cleanse the blood’, which, […]

May 18, 2015 Continue Reading
WILB

Use of term ‘probiotics’ amounts to health claim, ASA tells advertiser

Probiotics International Ltd, owner of the Bio-Kult brand, has been told by the Advertising Standards Authority that it must not in future use the term ‘probiotics’ in its adverting. The ASA ruling comes after a complainant challenged whether instances on the Bio-Kult website where products were described as containing “probiotic bacteria”,  “probiotic strains” or a […]

February 27, 2014 Continue Reading
company_news

ASA satisfied Vitabiotics is ‘UK’s number one vitamin company’

The ASA has agreed that a claim made by Vitabiotics in a radio ad that it is “the UK’s number one vitamin company” was correct when the ad was aired last year. An unnamed complainant had challenged whether Vitaboitics would be able to substantiate the claim. In response to requests from the Agency, Vitabiotics provided […]

February 15, 2014 Continue Reading
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Brands warned: “Regulators are actively tracking you over health claims”

Health food companies were warned yesterday (16 October) that UK regulatory bodies are actively tracking brands for possible breaches of new EU nutrition and health claims laws. The warning was given at a special HFMA seminar in London on communications in a “post-health claims regulation world”. Aggressive Setting the scene, HFMA executive director, Graham Keen, […]

October 17, 2013 Continue Reading
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Upbeat Soil Association says new ASA-cleared claims are breakthrough for organic

The Soil Association yesterday (19 September) unveiled a comprehensive set of evidence-based statements about the benefits of organic food and farming. The statements are contained in a new report – What You Can Say When You Are Selling Organic Food – from the organic charity and have all been cleared with the Advertising Standards Authority’s […]

September 20, 2013 Continue Reading
industry_news

Homeopathic group says ASA ruling was “attack on CAM”

The homeopathy action group H:MC21 and its supporters last week gathered outside the Advertising Standards Authority in protest at a ruling by the ASA on the promotion of homeopathic medicine. The ASA recently launched an investigation into claims made for homeopathy on several websites after receiving “a large number of complaints”. Complainants argued that homeopathic […]

July 5, 2013 Continue Reading
industry_news

ASA “failing to protect children from online junk food marketing”

 The Advertising Standards Agency (ASA) is failing to protect children from manipulative junk food marketers and “does not properly understand the digital world properly”. That’s the conclusion of a new report from the Children’s Food Campaign. Its Through the Looking Glass report asserts that two years from extending the non-broadcast advertising rules to cover websites […]

May 1, 2013 Continue Reading
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Centrum Multivitamin ad was “misleading”

The Advertising Standards Agency (ASA) has ruled that a TV ad for Centrum Multivitamins was misleading because it failed to make clear that appropriate nutrient intake could be achieved from a balanced diet. The ASA’s ruling is likely to cause alarm within the supplements industry because the watchdog acknowledged, but set aside the fact, that […]

March 14, 2013 Continue Reading
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