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Picture Caption: A giant double doorway was erected on a snow covered Millennium Bridge this morning to reveal a banana farm in rural Panama.
The stunt marked the start of the Fairtrade Fortnight “Come On In” campaign, calling on the public to stand with farmers to close the door on exploitation and break the stranglehold of poverty prices. Celebrity chef, food writer and author Tess Ward was on hand to show her support and give out Fairtrade bananas while passers-by were invited to step onto a Panama banana farm by virtue of a new immersive 360 virtual reality film. Farmer Ketra Kyosiimire from Uganda is also pictured handing out bananas.



FAIRTRADE INVITES BRITISH PUBLIC TO ‘COME ON IN’
Giant double doorway opens onto banana washing station in rural Panama to mark the start of Fairtrade Fortnight 2018
26th February 2018, London: On the day new research  reveals half of Brits are unaware of exploitation in the food chain, a giant double doorway opening onto a scene from a banana farm was unveiled on the Millennium Footbridge, London. 
The stunt marked the start of the Fairtrade Fortnight “Come On In” campaign, calling on the public to stand with farmers to close the door on exploitation and break the stranglehold of poverty prices. Celebrity chef, food writer and author Tess Ward was on hand to show her support and give out Fairtrade bananas while passers-by were invited to step onto a Panama banana farm by virtue of a new immersive 360 virtual reality film. 
This year we collectively chomped through a staggering 820,000 tonnes of bananas, eating on average 100 bananas each. Yet it’s a scandalous reality that millions of farmers and workers are still being ripped off, despite working hard to provide the products we love. They face unfairness in global trade that is rooted in centuries of exploitation. 
The banana industry provides employment for tens of thousands of people in Latin America, the Caribbean, south-east Asia and West Africa.  The past 1

‘Come on in’ to Fairtrade Fortnight

Monday 26 February marked the beginning of Fairtrade Fortnight, which launched with a consumer event in London asking the public to ‘come on in’ and end exploitation. The campaign began on the same day that results of a survey by Censuswide were published, revealing that around half of the British population is unaware of the […]

February 27, 2018 Continue Reading
your skin

New Mediaplanet campaign set to raise awareness of skin health

Your Skin is a new campaign being launched on 24 February by Mediaplanet. Running for six months, it will focus on raising awareness of skin health issues such as skin cancer, eczema, psoriasis and vitiligo. Aimed at the public, patients, healthcare professionals and GPs, the campaign in running in collaboration with the British Association of […]

February 16, 2017 Continue Reading
belvoir

Belvoir helps with prickly problem

Belvoir Fruit Farms has launched a bottle top collection campaign to support British hedgehogs who are sadly in decline due to the loss of their natural hedgerow habitat. Having largely built its reputation on its original Elderflower Cordial, Belvoir sees the hedgerow as a major contributor to its success, but the UK’s ancient hedgerows have […]

September 29, 2015 Continue Reading
Indie-day-2014-custom-size-banner---611x220

Born on the 4 July…

Independents’ Day, the national campaign promoting and celebrating UK independent businesses, is taking place on 4 July this year. Organized by People 1st, the day is designed to give a voice to and raise awareness of independent retailers in their local communities. The campaign, now in its fourth year, also aims to spread the word […]

June 16, 2014 Continue Reading
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