John Silvestro

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The biggest metric mistake? – you do the maths

Sales revenue, margin, profit, customers per day, average sales value et cetera are all standard metrics in identifying how well your business is doing. There are however metric aspects which businesses can get completely wrong resulting in poor decisions. The key objective of most advertising and promotion campaigns is clearly to increase business. To measure […]

July 14, 2016 Continue Reading
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Mind the gap

John Silvestro has some tips on how to show your customers how premium can be affordable Every retailer wants to sell premium brands as they offer higher benefits and value. The saying “you get what you pay for“ usually rings true. The problem is that whilst educated consumers understand different levels of brand values, uninitiated […]

May 10, 2016 Continue Reading
John Silvestro

NAHS teams with top business coach at Olympia show

The National Association of Health Stores (NAHS) is teaming up with acclaimed business coach John Silvestro in an exciting retailer initiative at this year’s Natural & Organic Products Europe. Retailers can simply drop in to the NAHS retailer networking zone at Olympia (stand 5031) and meet John to receive a free 10 minutes “key points” […]

March 11, 2014 Continue Reading
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