The Advertising Standards Authority ruled this week that use of the phrase ‘long life’ in a promotional poster for a kefir drink breached advertising rules.
Kefir brand Bio-tiful Dairy has launched its first out-of-home (OOH) advertising campaign.
Yorvale has announced the introduction of Yorlife Kefir fermented milk drinks, developed in conjunction with natural fast food chain Leon. The offer comprises three flavours – Natural, Blueberry & Elderflower, and Mango & Passionfruit – and is made by adding live yeast cultures (kefir grains) to milk from the company’s Friesian cow herd which is […]
Bio-tiful Dairy has announced the rebrand of its kefir drink range, including a new bottle design.
A new brand is aiming to shake up the one-shot fermented milk drinks category this summer, with the launch of a new dairy-free, cold-pressed range of functional ‘bacteria’ drinks. Made from young green coconuts, wild kefir cultures and tropical fruits, Rhythm Drinks offer a new dairy-free alternative in the sector, boasting an all-natural, three-strong proposition […]
Bristol-based wholesaler Essential Trading is expanding its chilled and frozen storage facilities in order to meet increasing consumer demand in these sectors. Chilled foods currently represent about 10% of all UK retail foods by value, and with consumers demanding fresh and healthy versions of convenience food, this makes the chilled sector a dynamic one within […]
Natural drinks start-up Bio-tiful Dairy has launched a range of organic fermented milk products. The range has been produced from an authentic Russian Kefir recipe and is the inspiration of Natasha Bowes, a former figure skater who originates from Moscow. Bio-tiful Dairy’s fermented milk range consists of three products at varying degrees of natural sweetness […]