After nine years as campaign manager, Catherine Fookes departs the Organic Trade Board signalling a new chapter for the organisation.
Organic Trade Board
Independent retailers gave away more than 10,000 organic mini breakfasts in the UK and Ireland as part of this year’s Wake Up To Organic event.
Over 150 stores have signed up to this year’s Wake Up To Organic campaign, surpassing the 70 stores involved last year.
A plea to make organic standards tighter, a pledge to “democratize” organic and an attempt to understand why the Danes are so good at organic. These were some of the tasty ingredients in a lively panel discussion staged at this week’s OTB #GrowOrganic17 event.
“If you are a supermarket in Denmark you need to be organic – it’s 10% of the food and drink after all.
Just eight weeks after confirming it had secured €10.4 million in EU funding, the Organic Trade Board (OTB) has announced ambitious targets for the UK organic market.
An EU grant worth €10.4m has been secured by the Organic Trade Board in partnership with Organic Denmark, to support a campaign to promote organic food.
The Soil Association and Organic Trade Board will have an even bigger joint presence at this year’s Natural & Organic Products Europe event (2-3 April 2017, ExCel, London).
The OTB has appointed Adrian Blackshaw as chair for the OTB and David Diggens as Ccommercial director to the Organic Trade Board. Paul Moore, the outgoing Chair, assumes the role of CEO of the OTB to ensure continuity in forthcoming marketing programmes.
The Organic Trade Board (OTB) and Tesco are partnering to offer an #OrganicUnboxed giveaway during Organic September.
Today Wake Up To Organic saw over 60 stores across the country enthusiastically rallying behind the event to offer customers a free organic breakfast. Now in its second year, the joint Organic Trade Board (OTB) and Soil Association campaign aims to raise awareness of the benefits and versatility of organic products, highlighting to consumers the […]
This year’s Wake up to Organic campaign kicked off last weekend at Natural & Organic Products Europe with the help of food blogger Laura Scott. Scott got the ball rolling by demonstrating how retailers can inspire customers to make easy low-cost breakfast swaps to get them into organic in a simple and achievable way. The […]
The Organic Trade Board (OTB) has given more details about its digitally led integrated marketing campaign for 2016 – #OrganicUnboxed. Spanning digital content, advertising, PR, social media and partnerships with high profile ambassadors, the campaign aims to continue driving organic sales growth in the UK – 4.9% in 2015. The #OrganicUnboxed campaign aims both to […]
The under 35s are the “most engaged and active” organic consumer demographic, new research commissioned by the Organic Trade Board (OTB) shows. The research, undertaken by HPI and presented this week at the OTB’s Annual Pledgor’s Briefing, suggests that “all signs point to the Millennials (people born between the early 1980s and early 2000s)”. Presenting […]
Britain’s supermarkets are missing a trick as sales of organic food and drink continue to grow says the Organic Trade Board. The OTB’s campaign manager, Catherine Fookes, tells The Times today that none of the Big Four – Tesco, Asda, Sainbsury’s, and Morrison’s – currently has “a proper strategy” for organic. Quoting from a recent […]
The Organic Trade Board (OTB) has today (10 August) announced the launch of its bid for “game changing” EU funding to further extend the successful and pioneering ‘Organic. Naturally Different’ campaign for an additional three years from 2017. New funding rules announced by the EU mean that a successful bid would see a shift from 50% […]
The Organic Trade Board (OTB) recently welcomed Ocado as its latest member. “We are delighted that Ocado.com has become the newest member of the Organic Trade Board,” commented Catherine Fookes, OTB campaign manager. “One of our main aims is to ensure that organic food is available and accessible to everyone and Ocado.com’s fantastic range, online […]
The Organic Trade Board’s (OTB) Wake up to Organic campaign took place on 17 June and was a resounding success, with a host of independent retailers joining in by offering a free organic breakfast at their stores and hosting in-house events where local bloggers, chefs and ambassadors made appearances and spoke with customers. In Bristol, […]
Top food blogger and best-selling author Deliciously Ella is to front a new Organic Trade Board initiative aimed at showing people that organic doesn’t have to be expensive. Led by Deliciously Ella and top parenting blogger English Mum, the #ThriftyOrganic Challenge will encourage consumers to make the transition to eating organic food for one week […]
Natural products retailers have welcomed two new initiatives designed to help independents boost their sales of organic food and drink. The initiatives were launched yesterday (20 April) at Natural & Organic Products Europe, at ExCeL in London. Unveiling the Soil Association’s independent retail campaign, trade relations manager, Lee Holdstock, said: “The independents have been leading […]