Wake up to Organic launches at NPE

This year’s Wake up to Organic campaign kicked off last weekend at Natural & Organic Products Europe with the help of food blogger Laura Scott. Scott got the ball rolling by demonstrating how retailers can inspire customers to make easy low-cost breakfast swaps to get them into organic in a simple and achievable way. The […]

April 22, 2016 Continue Reading
New creative execution2 - Carrot

OTB announces “game changing’” EU organic funding bid

The Organic Trade Board (OTB) has today (10 August) announced the launch of its bid for “game changing” EU funding to further extend the successful and pioneering ‘Organic. Naturally Different’ campaign for an additional three years from 2017. New funding rules announced by the EU mean that a successful bid would see a shift from 50% […]

August 11, 2015 Continue Reading
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Ocado joins OTB, launches dedicated organic hub

The Organic Trade Board (OTB) recently welcomed Ocado as its latest member. “We are delighted that Ocado.com has become the newest member of the Organic Trade Board,” commented Catherine Fookes, OTB campaign manager. “One of our main aims is to ensure that organic food is available and accessible to everyone and Ocado.com’s fantastic range, online […]

July 14, 2015 Continue Reading

The UK wakes up to organic!

The Organic Trade Board’s (OTB) Wake up to Organic campaign took place on 17 June and was a resounding success, with a host of independent retailers joining in by offering a free organic breakfast at their stores and hosting in-house events where local bloggers, chefs and ambassadors made appearances and spoke with customers. In Bristol, […]

June 17, 2015 Continue Reading
OTB site

OTB unveils new-look website

The Organic Trade Board (OTB) has launched a new and improved website. The new site is easier to navigate and bristles with information. OTB hopes the site will not only attract more companies to join the OTB and pledge to its consumer campaign, but also help current members stay more up-to-date and become more active. […]

December 2, 2013 Continue Reading