Claimed to be the first alkaline ionised bottled water in the country, ACTIPH Water has hit UK shelves.
Rude Health has found itself at the centre of a rude row following a controversial blog posted by co-founder and brand director Camilla Barnard.
Organic baby food brand Piccolo has launched the One for One campaign to help reduce child hunger by donating pouches to those who need them most.
Natural pet food brand Lily’s Kitchen is investing in media worth £1.5 million in its first ever above the line campaign to drive brand awareness from this month.
Kefir brand Bio-tiful Dairy has launched its first out-of-home (OOH) advertising campaign.
Swiss herbal health company Dr.Dünner is launching in the UK in May with a new sub-brand, PhytoVitality, developed specifically for the UK market.
Dorset Tea has launched eight innovative fruit and herbal teas as well unveiling a vibrant new look which positions the brand as offering ‘A Taste of Dorset’. The new packaging, which includes the brand’s strapline ‘Live, Breathe, Drink’, is described as clean, bold and vibrant with a hint of colour to boost on-shelf visibility. “The […]
UK PR consultancy Pegasus has picked up three awards at the PR Week Awards 2014 which took place earlier this month. As well as scooping the prestigious Consultancy of the Year award, the Brighton-based company won Mid-Sized Consultancy of the Year as well as Healthcare: Ethical & OTC Consumer award for its work on Bayer […]
Susie Fairgrieve has been appointed to handle PR for the International Natural & Organic Cosmetics Association NATRUE, which aims to protect and promote natural and organic cosmetics worldwide. Two more products from the Raw Chocolate Company have been awarded the Great Taste logo: its Pitch Dark and Mint Chocolate bars will now both carry the […]
Natural food supplement company Works with Water Nutraceuticals has repackaged and reformulated its range of skin purifying supplements – help: clear skin and help: clear skin MEN. The help: clear skin products now contain PravENAC, which is rich in lactoferrin – a bioactive milk protein that helps reduce acne by boosting the body’s natural defences […]
Health communications specialist Pegasus has appointed Holly Ford as an account director within its Food and Nutrition division. Ford has worked for six years in consumer PR and brings with her a wealth of experience from leading names in food and drink, such as Britvic and Mondelez. She comments: “I am thrilled to be joining […]