rebrand

UNION COFFEE_CAFETIERE & ESPRESSO GROUP SHOT

Union refreshes craft coffee range

Union Hand-Roasted Coffee has relaunched its range of artisan craft coffees following a total rebrand. The redesigned packaging has moved away from the purple foil packs to a premium, handcrafted look in brown paper bags with copper accents, designed to reflect the quality of the coffee inside. The new packs communicate more information on the […]

October 30, 2015 Continue Reading
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Firefly lights up drinks range

Firefly Revitalising Juice Drinks has relaunched with a refreshed pack design, an on-the-go range and improved recipes. The new packaging features brighter colours, botanical drawings and a brand new Firefly logo. A botanical stamp has also been put on the bottle lids to emphasize the fact that the drinks are ‘boosted with botanical blends’. The […]

July 16, 2015 Continue Reading
revital putney

Revital opens Putney store

In a move that furthers its expansion and rebranding strategy, Revital Ltd has opened a new store in Putney – the first of its stores to open carrying its fresh new look. The shop opened on 28 March with a soft launch which saw suppliers handing out samples to passers by on Putney High Street […]

April 7, 2015 Continue Reading
Essential

An Essential taste of heaven

The Essential brand is set to unveil its new ‘Pure As Heaven’ communications campaign for 2015 at Natural & Organic Products Europe in April. The move is designed to further develop the company’s successful rebranding effort in 2014. “Last year we launched our ‘Going Against The Grain’ theme which reflected our strong belief in doing […]

February 19, 2015 Continue Reading
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Millies celebrates sixth year along with rebrand

Millies independent health and beauty store in Leeds city centre recently celebrated its sixth birthday with an event which also served to show off the store’s new look. The one-day celebration included a vegan cooking demonstration by food blogger Little Miss Meat-Free, who as champion of PETA’s Great Vegan Bake Off 2014 also shared her […]

January 16, 2015 Continue Reading
Revital

Revital expands and rebrands

Independent health store chain Revital has opened a new London store and completely overhauled its brand identity. “We’ve been expanding – over the last three years we’ve opened five or six new stores – and we’re continuing that trend,” explains Rahil Vora, director. “We’ve seen a growth in the industry and a growth in demand.” […]

November 24, 2014 Continue Reading
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A taste of the city

The London Tea Company has rebranded with vivid packaging to reflect the vibrant image which London projects and has added innovative new flavours to its range. The brand is also now fully Fairtrade-certified across all its blends and formats, covering enveloped tea bags, biodegradable pyramid bags and loose leaf teas. “The London Tea Company has […]

October 29, 2014 Continue Reading
New teas

Space unveils Pukka redesign

In its first major redesign since 2004, Pukka herbs has been rebranded and given a fresh new look by The Space Creative. The launch follows a year-long project which has seen the Bath-based agency redesign the entire Pukka brand and product portfolio covering teas, herbal remedies and food. The main aim of the overhaul was […]

October 16, 2014 Continue Reading
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Vitona celebrates UK launch

Danish healthcare brand Vitona has arrived in the UK, marking the occasion with a launch party held at Soho House in London on 3 June. The company, which produces organic functional foods and food state supplements, recently rebranded for the UK market and has reformulated two of its best-selling products: Oil of Life Beauty and […]

June 18, 2014 Continue Reading
Raw choc

Raw rebrands

The Raw Chocolate Company is rebranding its 22g raw chocolate bars with organic and Fairtrade logos and livery. The company’s Kristopher McGowan explains that the aim of the rebrand is to focus more clearly on the products’ organic and Fairtrade credentials and to include EU languages for the company’s main markets outside the UK. It […]

May 7, 2014 Continue Reading
Kallo

Sitting comfortably? Kallo wants to tell you a story

Natural food pioneer Kallo is aiming to ‘reinvent the rice cake’ with a rebrand that launches this autumn. Developed by London-based agency Big Fish, the new packaging will feature hand-drawn illustrations inspired by Scandinavian folk art. Each pack will also have its own poem telling a story relating to the flavour and the artwork on […]

September 23, 2013 Continue Reading
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