Despite facing opposition from The Irish Beverage Council (IBC), The Irish Government remains undeterred in its plan to introduce a sugar tax in April 2018.
New organic soft drinks brand Chosan has launched with a range of all-natural African-inspired drinks using the flavours of hibiscus and baobab.
Olive leaf supplements specialist Ovio is set to make waves in the fast-growing healthy soft drinks category with the launch its InFusion range. The new range of organic, low-sugar drinks was unveiled at a high profile press briefing earlier this month hosted by ITV This Morning presenter Gina Akers. The drinks blend organic olive […]
Firefly Revitalising Juice Drinks has relaunched with a refreshed pack design, an on-the-go range and improved recipes. The new packaging features brighter colours, botanical drawings and a brand new Firefly logo. A botanical stamp has also been put on the bottle lids to emphasize the fact that the drinks are ‘boosted with botanical blends’. The […]
Furthering its move into premium adult soft drinks, and just in time for the summer months, Cawston Press has added two new flavours to its 330ml canned drinks range. The new Elderflower Lemonade combines the floral fragrance of infused elderflowers with Sicilian lemon juice and sparkling water at just 99 calories per can. The Ginger […]
Premium soft drinks brand bottlegreen has joined forces with illustrator and designer Hermione de Paula to launch a limited edition collection of two of its popular drinks. The beautifully illustrated bottles of Sparkling Elderflower and Ginger & Lemongrass Presse will go on sale on 12 September, ahead of London Fashion Week. Bottlegreen commented on the […]
New to the UK comes the all-natural US water enhancer Stur Drinks, developed to encourage more water consumption and aimed at women aged 22-55 who lead an active lifestyle. The 30-serving (50ml) pocket-sized product contains natural flavours extracted from real fruit and black tea. High in vitamin C, it contains 100% of the recommended daily […]
A splash of vegetable juice and a hint of healthiness gives the soft drinks market a little added sparkle in 2010, writes Julia Brandon. (more…)