Tree of Life

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Double-digit growth at Tree of Life sees sales hit £50 million

Sales at Tree of Life hit £50 million last year, thanks to a 10% growth in revenues at the company during the year ending 31 March 2016. The company says that this performance confirms its position as the UK’s leading health, natural and organic food wholesale distributor. Strong growth has been achieved, it says, through the […]

June 23, 2016 Continue Reading
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News in Brief

Ethical pet food brand Lily’s Kitchen has appointed Helen Barr as sales director to support the company’s ambitious growth plans. New to the UK market, Pasta Lensi Kamut Pasta is made from the ancient grain kamut khorasan and is available in Spaghetti, Tortiglioni and Conchiglie variants. The Cornish Sea Salt Company will ramp up its […]

October 28, 2015 Continue Reading
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Tree of Life dives into bottled water sector

Health food distributor Tree of Life is tapping into the bottled water market by launching its own-brand Penning Spring Water. The pure spring water is available in both 500ml and two litre formats and is sourced from a protected area in the Wiltshire hills. Naturally filtered through limestone the water is said to have a […]

September 23, 2015 Continue Reading
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Navitas Naturals superfood range hits UK shelves

Tree of Life has introduced the US superfood range, Navitas Naturals onto the UK market. The company, founded in California in 2003, specializes in organic foods and supplements which are, it says, “as close as possible to the state they are found in nature, while still ensuring food safety”. Tree of Life is offering 27 […]

September 16, 2015 Continue Reading
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Tree of Life adds the WOW factor to September

Tree of Life has announced the launch of WOW Deals, a three-day, heavyweight promotional sales drive with a range of bespoke special offers. Running from 23-25 September, the WOW Deals event will see more than 1,200 lines across 100 brands on special offer up to 50% for a limited time only while stocks last. Customers […]

September 4, 2015 Continue Reading
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Tree of Life hits the green

Natural and organic wholesaler Tree of Life is sponsoring one leg of this year’s PGA EuroPro Tour, as well as one of the awards for the tour. The PGA EuroPro Tour provides Europe’s best up-and-coming golfers with a chance to get experience of life on tour, and the Tree of Life Championship leg will take […]

August 7, 2015 Continue Reading
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News in brief

Tree of Life is now the UK distributer of the Beloved date brand from Oman as Beloved embarks on a £1 million consumer drive to build sales through health stores. The Organic Protein Company has made an initial donation of over £1,100 to Compassion in World Farming as part of its commitment to donate 25p […]

June 9, 2015 Continue Reading
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Get baking with Better Body

US healthy baking brand Better Body has launched in the UK through Tree of Life. The product range includes PB Fit peanut butter powder made from roasted peanuts, a pinch of salt and sugar, but with 75% of the oil extracted to create a low-fat powder. It is available is Original and Chocolate varieties and […]

June 4, 2015 Continue Reading
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Tree of Life launches retailer beauty buyers guide

Natural and organic wholesale distributor Tree of Life has added a 52-page Natural Beauty Buying Guide to its insight series for retailers. The guide offers insight and details of products spanning the Tree of Life beauty and personal care range from skincare, bath and bodycare, to baby care, products for men and VMS. “Natural and […]

May 7, 2015 Continue Reading
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Kabrita launches advanced goat’s milk formula

The Kabrita Gold advanced follow-on formula, based on goats’ milk, has launched in the UK following recent changes to EU regulations, early in 2014, which enables goats’ milk to be used as a protein source for baby formulas. Specifically developed for parents looking for a nutritious, cow milk-free follow-on formula it contains Kabrita’s exclusive DigestX […]

April 20, 2015 Continue Reading
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Tree of Life launches 2015 Gluten Free Buying Guide

Natural and organic product wholesaler Tree of Life has produced its Gluten Free Buying Guide for 2015, an updated guide aiming to provide retailers with an easier way to select the right products for their customer base. The guide is designed to address the potential confusion retailers can face in navigating the gluten-free category and […]

March 20, 2015 Continue Reading
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HayMax gets set to celebrate 10th anniversary

Award-winning allergen barrier balm HayMax is getting ready to mark its tenth anniversary with a celebratory ad campaign and POS material along with a new brand ambassador. “I want our 10th anniversary celebrations to go with a bang!” says founder Max Wiseberg. “We’re going to be revealing a new brand ambassador, plus blogs from industry […]

February 9, 2015 Continue Reading
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Northampton Health Store celebrates launch

Following the closure of Health Quest in October, retailer Carol Faulkner has opened her new venture, Northampton Health Store, kicking off with a launch party in January to celebrate with existing customers and attract new ones. “The launch party was fantastic,” says Faulkner, “We had lots of companies supporting us including Solgar, Kinetic, Natures Aid, […]

February 6, 2015 Continue Reading
Tree of life

Tree of Life launches online shop on Ocado

Natural health and organic wholesaler Tree of Life has launched its own health food store online at Ocado.com in a move that sees the company position itself as a consumer facing brand for the first time. The move extends Ocado’s relationship with the wholesaler which earlier this year started supplying the online retailer with over […]

November 19, 2014 Continue Reading
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Slendier gets slinky new look

Organic konjac pasta brand Slendier has now relaunched in fresh new packaging. Available exclusively through Tree of Life, the brand has revamped the packaging across its entire range, changing to a carton-board box format which features attractive serving-suggestion photography and strong product benefit claims on the front of the pack, aiming for maximum consumer appeal. […]

October 28, 2014 Continue Reading
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Zevia sparkles in UK market

Tree of Life has signed an exclusive distribution agreement with natural sparkling drink brand Zevia. The soft drink launched in the US in 2007 and is now available in all nine UK Whole Foods Market stores. The all-natural, no calorie, sugar-free range is the only independent brand to feature in the US top diet soda […]

October 21, 2014 Continue Reading
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North Walsham loses health food store

On 30 October Heather and Bob DaCosta closed the doors of The Health Food Centre in North Walsham for the last time after 26 years of trading. “We couldn’t make it pay any longer,” explains Heather. “In North Walsham, where we’re based, there are a lot of empty units, we can’t get free car parking […]

November 18, 2013 Continue Reading
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