vitamins

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Industry rebuts scientists’ claims that pregnancy multivits are “waste of money”

A panel of scientists has accused the supplements industry of “heavily marketing” pregnancy multivitamins to mothers-to-be who, they argue, do not in the main need them. Writing in Drug and Therapeutics Bulletin, the scientists say they reviewed a wide body of research and found that specialist pregnancy supplements did not boost the health of mothers […]

July 12, 2016 Continue Reading
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Dutch scientists develop ground-breaking approach on vitamins intake

A new risk-benefit method for evaluating micronutrient intake developed by Dutch scientists could help end the reliance on outdated approaches to the setting of vitamin and mineral levels, says the Alliance for Natural Health (ANH). The ANH commissioned the Dutch study in an effort to cut through the “considerable confusion” over what levels are optimum […]

June 10, 2016 Continue Reading
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MPLs to remain key focus in EU Referendum year, says CHC

Maximum Permitted Levels for vitamins and the UK’s ability to “retain sovereignty over key policy areas like health” will be major areas of focus for Consumers for Health Choice in 2016. CHC’s latest quarterly newsletter sets out the activity taken by CHC so far this year and outlines the future activity it will take to […]

March 14, 2016 Continue Reading
NEW Nature's Way Alive! Soft Jell Multi-Vitamin Range

It’s Alive! – top US supplements brand aims to breathe new life into to VMS category with soft jells launch

Schwabe Nature’s Way is aiming to breathe new life into the VMS category by adding an innovative range of premium soft jells to its popular Alive! portfolio. Founded in 1968, Nature’s Way produces a wide range of quality food supplements in the US worth around $1 billion a year, including Alive! which is one of […]

November 10, 2015 Continue Reading
solgar

Solgar launches selected range in Holland & Barrett stores in Ireland

Solgar has launched a selected range of 55 products into Holland & Barrett stores in Ireland. Solgar says the move is part of a pilot programme aimed at extending availability of its products to a broader demographic of vitamin and supplement shoppers. In a letter to its retail customers Solgar says the move follows consumer […]

August 20, 2015 Continue Reading
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Quest launches new product manual for retailers

Leading vitamins manufacturer Quest has launched a new training manual tailored specifically for retailers. Created by its in-house team of nutritionists and technicians, the Quest Technical Manual includes comprehensive brand information and the full product range within a handy, fully indexed manual. Key health issues and concerns have also been identified with accompanying product suggestions, […]

July 1, 2015 Continue Reading
Sibberi Birch Water group shot

Sibberi brings taste of the forest to UK market

London-based start-up Sibberi has brought its natural Birch Water to the UK market. The only brand with no added sugar, Birch Water is 100% birch sap, tapped straight from the trunk of birch trees, and contains only five calories per 100ml. The sap is naturally enriched with antioxidants, vitamins, minerals and amino acids and has […]

February 13, 2015 Continue Reading
Virtue

Virtue serves up low cal ice tea

The Virtue brand has launched as the UK’s lowest calorie ice tea (19 calories per 100ml) and the only one enriched with vitamins and minerals. The initial Virtue Ice Tea range comes in Lemon and Strawberry & Peach varieties and contain no refined sugar and no artificial ingredients, aiming to appeal to health-conscious consumers looking […]

February 9, 2015 Continue Reading
Gourmet Spirulina Nibs Petals and Crunchies(1)

Spirulina goodness gets the gourmet treatment

Gourmet Spirulina, the first spirulina food range, has launched in the UK in a bid to take spirulina from dietary supplement to tasty superfood. The new range of convenient foods consists of Crunchies, Nibs and Petals which are rich in vitamins, iron and antioxidants, and have a high phycocyanin rate of between 18% and 25%. […]

February 2, 2015 Continue Reading
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Fighting fit

Warrior Greens is a new super greens blend from Bodybuilding Warehouse designed to detox, improve health and boost vitality. Packed with ingredients including avocado, spinach, kale, wheatgrass and broccoli to provide fibre, vitamins, minerals and digestive enzymes, the orange-flavoured product is sweetened with stevia. Kieran Fisher, Bodybuilding Warehouse MD, commented: “There are many nutrients and […]

January 21, 2015 Continue Reading
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Archie Browns takes store experience online

Cornish health store Archie Browns has launched a new retail website offering healthy foods, vitamins, supplements, natural beauty products and eco-friendly cleaning products. The shop, which has two branches – one in Truro and one in Penzance – says the e-commerce venture offers the same friendly and helpful advice they provide in store by offering […]

September 29, 2014 Continue Reading
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Mello yellow

The recently launched Mello brand is the UK’s first and only raw fresh melon juice range. Available in two varieties – Watermelon and Cantaloupe – the range aims to fill the gap between sugar-laden soft drinks and ‘health drink’ offerings which the company says many consumers don’t find palatable. The juices are produced using  high […]

August 15, 2014 Continue Reading
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