wholefoods

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Aduna bigs up baobab

Aduna has launched its #MakeBaobabFamous campaign, aiming to increase awareness of the African superfruit to ultimately lead to sustainable income for ten million households currently living in poverty. At the heart of the campaign is a partnership between Aduna, Virgin Media and Holland & Barrett whose 740 UK stores have had a #MakeBaobabFamous makeover and […]

March 1, 2016 Continue Reading
Jamie Oliver

Cook fresh meals and eat wholefoods to add years to your child’s life, says Oliver

The chef and food campaigner, Jamie Oliver, has offered parents a simple recipe to add 11-13 years to their children’s life expectancy: cook them fresh meals made from wholefoods. Speaking on ITV’s Good Morning Britain, Oliver said: ‘Kids are not born and programmed to pick up a nugget, or a burger.So it’s our job to […]

December 10, 2014 Continue Reading
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Rainbow warrior

Retailer, wholesaler, activist, lifelong vegetarian and above all wholefoodist – Rainbow Wholefoods founder Richard Austin tells Natural Products editor Jim Manson why he is still fired up by a desire to change the world Natural Products: Can you tell me how you first got into the natural and organic world? Richard Austin: In the early […]

May 2, 2014 Continue Reading
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