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Yeo Valley launches ‘fruit quest’ to find UK’s organic growers

Yeo Valley is launching a quest to locate more British organic fruit growers so it can use more home grown fruit in its products. The organic yoghurt and dairy brand has created a checklist for prospective fruit suppliers. ‘Must-haves’ include organic certification, great taste, a traceable supply chain and a least one tonne of fruit […]

September 1, 2015 Continue Reading
Tim 3

Best of British

Yeo Valley is the British organic industry’s biggest success story. Tim Meads has been running the businesses since 1990 and tells Michael Wale why ‘Britishness’ is at the heart of the brand At the height of the X Factor’s televisual popularity three years ago Yeo Valley Organic took a £3m gamble on a two minute […]

June 23, 2014 Continue Reading
Rachel's Vanilla Press Advert Final

Rachel’s campaign draws on brand heritage

Organic dairy brand Rachel’s has launched a new ad campaign which will run until the end of June. The campaign focuses on the heritage of the Rachel’s brand and the founder of the company – Britain’s first certified organic dairy – Rachel Rowlands. The ada consist of a series of handwritten notes on a recipe […]

April 29, 2014 Continue Reading
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