The first ever International Buyer VIP Programme at Natural & Organic Products Europe promises to bring even more top international buyers to the event than usual.
Over 50 people have been confirmed for the scheme, including major buyers of natural beauty products, VMS and organic food
The detailed selection process follows a combination of help and advice from UK Trade & Industry, exhibitor recommendations and guidance from the specialist trade associations in the relevant countries. Currently, delegations and representation of senior buyers had been confirmed from Russia, South Africa, USA, The Czech Republic, Hungary, France, Netherlands, Spain, Italy, Denmark, Sweden, Germany and Finland.
Simon Barry, event director, commented: “Natural & Organic Products Europe has always attracted a significant international audience of loyal visitors who enjoy the informal atmosphere and the focused format which makes it easy to meet a broad spectrum of some of the best and most innovative suppliers in the world. Developing the International VIP Programme has been a major undertaking for us but is, we believe, a logical and important next step which will help to further promote the show’s reputation as one of the most popular and effective meeting places for the natural and organic products industry, internationally”.