Whole Earth has announced two new high-profile partnerships for 2017/2018, with Reebok and England Netball.
Whole Earth will collaborate with Reebok in a number of projects including multiple sampling initiatives and branding opportunities at the global sports brand’s events. The natural and organic food brand has already joined forces with Reebok for a European PR launch and an on-pack promotion on its peanut butter jars.
The new partnership with England Netball and The Vitality Netball Superleague will see Whole Earth’s branding on court for all matches broadcast on Sky Sports, reaching 750,000 viewers. It will also feature in the club newsletter, and the partnership will be amplified on social media.
“Our new sports partnerships with Reebok and England Netball are a great fit for the brand,” commented Katrina Farmer, senior brand manager at Wessanen UK, owner of Whole Earth. “They will strengthen our association with healthy living whilst enabling us to extend our audience reach with our target consumers – those who looks after themselves, eat well and enjoy an active lifestyle.”
In addition to the new partnerships, Whole Earth has also increased its reach with British Triathlon, which has added a new event to its roster. The British Triathlon will be televised for the first time this year, and is expected to attract two million viewers.