Whole Earth has launched a new range of Power Balls, endorsed by the British Triathlon Federation.
Designed to provide energy and fuel for active consumers, the all-natural protein snacks are based around the brands Peanut Butter and incorporate gluten-free oats, roasted peanuts and dried fruits.
The Power Balls come in resealable pouches of five and are available in four flavours: Classic Peanut Butter; Coconut; Pumpkin Chia & Flax Seed; and Goji & Red Berries.
“We are proud to bring Whole Earth’s Power Balls to market,” says Katrina Farmer, senior brand manager for Whole Earth at Wessanen UK. “The natural nutritional benefits of the Power Balls, coupled with a convenient pack format and bite-size pieces, makes them perfect for people on-the-go looking for a quick energy boost.”
The launch is being supported by advertising, on-pack promotions, consumer PR and social media, in addition to a large office-sampling drive. Whole Earth will also be introducing the Power Balls at sporting events throughout the year including Man v. Horse and two British triathlon events.