Natural beauty ambassador Janey Lee Grace has presented the winners of the ‘Janey Loves’ 2013 Platinum Awards.
In skincare, The Best Natural Facial Cleanser award to small company – Skin Guru for its Facial Cleansing Oil, while Best Anti-ageing Facial product went to Collgen for its Collagen Serum, a natural answer to Botox. Two of the best known names in natural beauty Green People and Jason Natural Care both won awards again – Jason picked up Best Multipurpose Healing Product for its Vitamin E extra strength oil, while Green People scooped Best New Natural range for its Age Defy skincare. Inlight won with Organic Firm and Tone Oil.
In the make-up and hair categories Natorigin scored a double top by winning both Best Organic Lipstick and Best Mascara. Best Multi Purpose Make-up went for the second year to Alva for the unique Green Equinox range and Elixirs of Life won for the Best Eye Make-up Remover. The Best Natural Shampoo went to Faith in Nature for its Raspberry and Cranberry shampoo and BiOrganics won the Specialist Hair Product for the Salon Secrets Elixir Hair Perfecting Oil.
Supplements were given an accolade too with Optibac winning Best Digestive Health product for its For Maintaining Regularity – a joint winner with Chuckling Goat’s Kefir. Viridian Nutrition won the award for Best Beauty Supplement with its Ulitmate Beauty Oil Family Health. Udo’s Choice meanwhile won Best EFA Support for Cleanmarine Krill Oil and Cherryactive snapped up the Best Health Drink for the Cherryactive Concentrate. Modern Herbals won Best Anti Ageing Supplement for its Syno Vital Oral Hyaluronon.
In the healthy food category The Salt Seller, Lifemel, Tiana Fair Trade Organics and Steenbergs each picked up awards. The importance of creating a greener home was also recognized, with awards going to Waterforhealth, Eco2life Multi Surface Cleaner, Libby Chan Probiotic Liquid and UK Thermomix. In babycare Weleda, Green People, Babycup and Bickiepegs were among the winners.
“Having Janey’s awards amongst our collection definitely helps give our brand credibility in the market place. Janey’s support has helped us to grow our brand over the years”
Commenting on the value of getting an endorsement from Janey Lee Grace, Max Wiseberg, founder of Haymax – a Platinum Award winner in 2011 and 2012 – told Natural Products:
“Having Janey’s awards amongst our collection definitely helps give our brand credibility in the market place. Janey’s support has helped us to grow our brand over the years.” For a celebrity, she’s very approachable, delightful and down to earth. She is genuinely passionate about what she stands for – real natural health. And the people that work with her are really supportive and friendly too.
• The full list of winners can be seen at www.imperfectlynatural.com