Natural Beauty News

Helen Yeardsley, beauty industry expert, casts her eye over the campaigns making waves in the natural beauty space and examines the trends being driven by Generation D

British skincare brand 001 London has revealed its latest product, a ‘super serum’ called Alpha-Glow Flash Facial, designed to rejuvenate ageing skin.

Once again Weleda sponsored The Model Zone for London Fashion Week earlier this month, for the eleventh year running.

Amphora Aromatics has launched three, 100% natural multitasking beauty oils for face, body, hair and nails.

An eight-strong line of luxury skincare designed to rejuvenate, enhance and beautify the bikini area (‘the V’) has been launched in the UK.

Natural Products Scandinavia – the Nordic region’s biggest trade show for natural beauty, health, food, and eco-living – has today launched the ‘Who’s Who in Green Beauty Scandinavia’, in partnership with NOC Sweden.

Aiming to be at the forefront of the booming trend for personalized skincare, Foreo has created Luna Fofo – what it says is the world’s first device for customized skin cleansing.

Pacifica has introduced four new gift sets in time for Christmas, all 100% vegan, cruelty-free and packaged in bold colourful designs.

Lush has introduced Slap Sticks, a line of packaging-free egg-shaped solid foundations made using only natural ingredients.

According to Mintel, food and antioxidant ingredients are increasingly crossing over into haircare products, creating some emerging trends to watch out for.

Skin Radiance is the latest product from natural beauty and nutrition brand proto-col.

Women in Britain spent £1.15 billion on facial skincare in 2017, and sales are set to rise by 15% to reach £1.36 billion in 2023, according to research from Mintel.

Natural and organic beauty brand benecos has introduced a range of eight colourful vegan make-up brushes and a sponge.

Unilever’s new ‘responsible beauty’ brand Love Beauty & Planet has arrived in the UK, with further launches into Europe expected later this year.

Vegan beauty brand Faith in Nature has revamped its brand identity and packaging for the first time in its 44-year history in a bid to reaffirm its natural credentials.

Using organic extracts to address lines, illuminate dullness, and smooth and revitalize skin, Jurlique has created five products to minimize visible signs of ageing.

Green People’s new Oy! Organic Young My Skin Goals collection comprises a selection of skincare essentials to create a three-step skin routine for clear skin confidence.

New from the Yes to brand come two skincare sticks: Tomatoes Detoxifying Charcoal 2-in-1 Scrub & Cleanser Stick and Coconuts Ultra Hydrating Oil Stick.

Staffordshire-based natural and organic beauty brand distributor Nature’s Dream is looking for investors to help further grow its business through Crowdcube.

Natural and organic beauty brand lavera has refreshed its hair care offer of shampoos and conditioners with new and improved NATRUE-certified natural formulations.