Natural Beauty

Bringing the UK natural and organic products industry the latest natural beauty news.

NATRUE unveils updated standards for 2021

NATRUE has announced that its Label Criteria has been updated, with changes to come into effect on 1 January 2021.

Weleda kicks off centenary year with £1MN campaign featuring first ever...

Weleda is entering its centenary year with a £1 million integrated ad campaign based around its top-selling Calendula Baby range.

Natura Siberica introduces C-Berrica

The latest skincare innovation from Natura Siberica is an affordable vegan-certified beauty collection called C-Berrica.

London wellness brand KYEM launches with crystal-based hand protection

New independent wellness brand KYEM has come to market with a Crystal-Activated Hand Protection Spray combining ‘energy, nature and science’.

Faith In Nature introduces closed loop practice

Sustainable beauty pioneer Faith In Nature has introduced a new closed loop practice to provide more ways for consumers to cut plastic waste.

Wild Science Lab launches with clean hair and skincare solutions

Wild Science Lab is a new natural beauty brand committed to producing clean, botanical and sustainable hair and skincare products.

Slip into a slumber with Luna Eyes

Luna Eyes by Sensory Retreats is a new self-heating cotton eye mask, scented with lavender to encourage a better night’s sleep.

Fourth London store for The Organic Pharmacy

The first week of December will see the opening of The Organic Pharmacy’s new concept store in Marylebone, London.

Beauty rebound: what will the new normal look like?

During COSMOPROF's webinar 'Beauty rebound: what will the new normal look like?' experts named the trends set to emerge in 2021.

New Ayurvedic Hair Oils from Khadi

Ayurvedic hair and skincare brand Khadi has launched a line of 100% natural Ayurvedic Hair Oils made according to traditional Indian methods.

British Beauty Council calls on industry to collaborate for change in...

Today saw the launch of the British Beauty Council’s The Courage to Change report exploring the state of sustainability in the beauty sector.

UK start-up CELF Haircare launches natural line

Aiming to ‘inspire people to nurture their hair’, London-based CELF has come to market with a range of organic and vegan hair care products.

Weleda pledges to plant 1 million trees

Weleda is teaming up with TreeSisters with the aim of planting a ‘Weleda forest’ of one million trees to help combat climate change.

Terre Verdi introduces Organic Discovery Box

Terre Verdi’s Organic Discovery Box enables consumers to try some of the brand’s skincare range before committing to the full-size version.

Who’s Who in Natural Beauty 2020

Matt Chittock catches up with our industry change-makers and brings us the Who's Who in Natural Beauty for 2020.

Double digits

Hands have had a rough time recently and feet have been left neglected - time to make hands happy and feet fabulous, says Jane Wolfe.

Come as you are

Natural beauty has progressed in terms of products but does it still have a way to go with inclusivity? Sharna Waid investigates. 

The long and short of it

Good hair means more than liking your cut; it’s about healthy minds and a healthy planet. Rosie Greenaway meets the experts pushing for both.

By Frankie launches with sensory soap line

Start-up By Frankie has launched with a range of soap rounds made using natural butters, botanical infusions and essential oils to help nourish frequently...

COVID crisis boosts interest in skincare

According to Mintel, increased hygiene, masks and more time spent at home since coronavirus boosted interest in skincare.