Thanks to a partnership with grocery delivery start-up GreenBay, Austrian brand Revo has launched its plant-based smoked salmon onto the UK market.
Currently available in over 15 European countries, Revo Salmon is described as ‘the ultimate plant-based seafood alternative’ and has gained popularity among seafood lovers and omnivores, beyond its vegan fans, says the brand.
“Revo Salmon is for everyone,” it says. “For those who like the taste of salmon and dislike mercury; for people who have suffered a seafood allergy; for consumers who miss their smoked salmon bagels and can’t forget Seaspiracy; for the curious customers that are always on the look for new delicious products; for anyone who, for any reason, decided to eliminate fish from their diet.”
Made of pea proteins, plant oils and algae extracts, Revo Salmon is rich in protein, omega-3 fatty acids, vitamins D and B12. The product uses 77-86% less CO2 and 95% less water than salmon.
“GreenBay’s mission is to make it easy, fun and convenient for everyone to discover new and emerging brands that are positively impacting the planet, and Revo Foods is exactly that,” comments the delivery service’s co-CEO Paula Alcalde. “For us, accessibility is key. Consumers are becoming more and more aware of the environmental and ethical impact of their diets, and they want to make better choices. Our aim is to facilitate this change, showing people how small swaps can have a huge impact.”
GreenBay provides plant-based alternatives to UK consumers, with a selection of over 1,200 curated brands available via its online platform (with UK carbon neutral next day delivery) as well as its London flagship store.