Little Freddie claims UK baby food first

Organic baby food brand Little Freddie has added five new products to its range in the form of two complete meals, two savoury pouches and a lactose-free yoghurt pouch.

The Lactose Free Pear & Blackberry Yoghurt is made with calcium-rich, lactose-free organic whole milk and is the country’s first lactose-free yoghurt for babies, says the brand.

The two high protein meals – Grass Fed Beef Lasagne with a Pinch of Parmesan and Free Range Chicken & Kale Pot Pie with Cheddar Mash – have been developed based on the calorie content of breast milk, making them a complete and satisfying meal, with the protein coming from organic British free-range and grass-fed meat.

Flavoursome Butternut Squash, Peas & Kale and Satisfying Sweet Potato Parsnip & Broccoli are the two new Simply Veg savoury pouches, designed to help parents give their babies much-needed vegetables while helping expand their palate and develop a love for savoury flavours.

“We’ve been developing these new products for over 12 months now because we wanted to get them just right – delicious, unique and nutritious,” comments Sophie Sproson, head of NPD. “I’m especially excited about our lactose-free yoghurt; lactose intolerances are becoming more common but, until now, there were no on-the-go pouches out there for parents of babies with lactose intolerance. We wanted to fill this gap by creating a delicious product that still contained all-important calcium and protein for development. It took us a while but we couldn’t be happier with the result.”