In a bid to spread ‘mushroom love’ in the city, London Nootropics and OH MY SHROOMS have collaborated to launch a pop-up coffee bar, Shroom Town, under the Piccadilly Lights in Regent Street.

Located at Koppel X, the pop-up is described as a one-of-a-kind adaptogenic coffee bar offering an immersive natural experience where guests can enjoy London Nootropics’ adaptogenic coffee blends along with chocolate treats from OH MY SHROOMS, while browsing in-house art exhibitions.

“We’re extremely excited to provide adaptogenic coffee and treats in the heart of London, helping people to stay balance and flow through their day,” says Zain Peer, co-founder at London Nootropics. “We want to make the highest-quality adaptogens easily accessible, to spread the adaptogenic love to Londoners and tourists!”

The pop-up is open from 29th June and will remain open throughout 2022.