Made For Drink has announced it is working with English Heritage through its brand licensing programme to help champion England’s food producers through a new line of premium crisps.
The four-strong range has been created in partnership with English Heritage and Yorkshire Crisps. Carbon neutral and plastic-free, the crisps are available in English Truffle, Dorset Sea Salt, Malt Vinegar & Sea Salt and Unseasoned Yorkshire, with the back of each pack telling a story of one of the ingredient producers.
Tim Wheatley and his team at Yorkshire Crisps hand cook the potatoes on the same day they are picked on a farm less than ten miles away, and these are seasoned with other English produce.
The natural sea salt comes from Dorset Sea Salt, a company created by Jethro Tennant who was awarded a grant by the Princes Trust to rekindle an ancient tradition on the Dorset coast. The salt is hand harvested from Chesil beach in Dorset.
The seasoning for the English Truffle crisps is provided by The English Truffle Company founded by James Feaver after he was made redundant in 2008. He took his dog Jack on a truffle-hunting course which led him to a start this venture selling truffles and running truffle-hunting courses.
“We’ve all learnt what really matters over the past year and that has had an impact on the food we are all starting to enjoy again,” says Made for Drink founder Dan Featherstone. “In particular, a nostalgic return to the foods of our past, but also a surge in support for small, local producers. Our partnership with English Heritage celebrates all of this and tells the wonderful stories behind many of our English food producers. Whilst we are launching with potato crisps there are many more fantastic products and stories to tell in the pipeline.”
Kingston Myles, head of commercial development, English Heritage, adds: “These products really capture an authentic story which is at the core of our licensing programme. I’m excited to keep exploring the history of snacking and unlocking other English producers that this range can showcase.”
The five-year global licence with English Heritage will generate income to help the charity undertake crucial conservation work at over 400 sites.