PACK’D packs in protein with new frozen smoothie kits


PACK’D has launched a trio of Frozen Protein Smoothie Kits, designed with elite sports nutritionist Matt Lovell, in a bid to reinvent the traditional protein shake.

Each pack contains two Protein Smoothie Kits, combining a mix of freshly frozen fruit and veg, plus a targeted blend of organic whey protein and superfoods, designed with sports nutritionists to make what the brand says is the ultimate protein smoothie to support muscle development and recovery from exercise. Each portion has up to 20g of protein, along with essential vitamins, minerals and fibre, and just needs milk, almond milk, coconut water or water.

Made from 100% natural ingredients – from earthy beetroot and sweet potato to sweet fig and uplifting cherry and pineapple – they are available in three combinations Cherry Choc PROTEIN+, Apple Crumble PROTEIN REFUEL and Strawberry Shake PROTEIN PERFORM. Also included are nutrient-dense and functional superfoods such as acai, maca and lucuma.

Rugby World Cup-winning nutritionist Matt Lovell, says: “I spend a lot of time working with elite athletes and professional international teams. I wanted to get involved with PACK’D because I saw it as the perfect addition to my toolkit for getting athletes into the best shape possible. One of the biggest challenges I face as a nutritionist is instilling consistency into the day-to-day lives of my clients. The PACK’D kits are a first class product for nutrition and flavour, but they also provide consistency that is otherwise hard to achieve. Each PACK’D kit has been perfectly portioned, ensuring that you get exactly the same nutrients time and again. And, the sachets have been specifically formulated with key superfood ingredients related to the chosen function, elevating the smoothies to a source of real, targeted nutrition.”