The Vegan Society and LiberEat have teamed up to enable users of the specialist food app to see products registered with the Vegan Trademark in their searches, making it easier to search out plant-based foods.
The Vegan Society and LiberEat have teamed up to enable users of the specialist food app to see products registered with the Vegan Trademark in their searches, making searching out plant-based foods a lot easier.
LiberEat’s in-app scanner lets users double-check whether a product is suitable for their vegan profile and the shopping cart means they can do a weekly shop from home for the whole family knowing that everything in the basket is free from animal products.
The app also helps consumers suffering from intolerances or allergies to find meals, products and recipes based on their individual requirements. Using the available filters and based on their profile, users can make their search as specific as possible, for example, gluten-free vegan recipes.
“The collaborative partnership we have developed with The Vegan Society’s Vegan Trademark is one we are very proud of and excited about,” comments LiberEat co-founder and MD Barry Leaper. “The two brands have many cohesive overlaps; both are here to signpost innovative and exciting new products suitable for vegans and to support and protect consumers from eating things they consciously avoid in their diet. We work with the trademark on the mission to make finding vegan food products and suitable recipes easy, safe and fun.”
Adds Ericka Durgahee, Vegan Trademark marketing manager: “LiberEat really takes the stress out of searching for suitable vegan meals and products … we know how difficult it is to feel confident that what you’re eating is vegan. Everyone using the app can now look out for the Vegan Trademark and be completely satisfied that what they choose is suitable for vegans when they see it alongside registered products.”