Just Wholefoods celebrates 30th birthday with rebrand

Just Wholefoods is celebrating its 30th anniversary by rebranding its entire 19-strong product portfolio.

The new packaging features vibrant colours and playful illustrations and aims to reflect Just Wholefood’s mission to make great plant-based food that’s easy to prepare and fits with a modern lifestyle, says the brand.

The packs feature simple signposting on both front and back of pack, with ingredients and key nutritional, vegan and free-from information clearly visible alongside easy step-by-step recipes.

“Our product range had grown organically over the years, so we took the opportunity to update our look and celebrate our delicious and inclusive, plant-based offering,” explains Just Wholefoods director Nadia Morse. “We are confident that our new look will resonate with life-long vegetarians as well as millennials and the v-curious looking for more sustainable food choices. We’re not just an alternative – this is food for everyone.”

In addition to the pack redesign, all of the Just Wholefood range is now fully vegan certified and palm oil-free, and eight of the products are now certified kosher.

The rebrand has secured new listings with Ocado, Planet Organic and Whole Foods Market.